HELLO, MY NAME IS THUY FELIX
I’m a Paris-based brand & graphic designer, specializing in creating impactful visual identities that help businesses stand out, build credibility, and engage their audience through strategic design and meaningful branding.
Before becoming a brand designer, I spent 2 years as a fashion designer, followed by 2 years as a jewelry designer, and 7 years in retail. I have over 8.5 years of experience in visual merchandising, including 4 years as a Visual Merchandising Manager. I also have 6.5 years of experience practicing graphic design, which has further enriched my approach to brand development and storytelling.
I work as a freelance designer with clients worldwide, collaborating with both established companies and emerging brands to craft cohesive brand identities that leave a lasting impact on marketing, visual storytelling, and brand communication.
PROFICIENT IN:
Branding Strategy & Visual Identity Design • Graphic Design for Print & Digital • Social Media Design & Marketing Collateral
Feel free to explore my portfolio and discover how I’ve helped brands like Calzedonia elevate their identity and make a significant mark in their industries.
To bring your brand to life with a striking visual identity that creates a lasting impression and establishes a genuine connection with your audience.
I believe brand identity is a crucial strategic asset. A strong, unique identity not only differentiates and enhances credibility but also ensures consistency and professionalism across all communication and marketing channels.
WHY WORK WITH ME?
Proven expertise:
I’ve designed branding and visual identity projects that have contributed to the growth of major brands, including Calzedonia, with a basic tights concept launched internationally in 2022 (discover it here).
I’ve designed branding and visual identity projects that have contributed to the growth of major brands, including Calzedonia, with a basic tights concept launched internationally in 2022 (discover it here).
Tailored support:
From concept to execution, I help you build a strong, cohesive brand identity that aligns with your goals.
From concept to execution, I help you build a strong, cohesive brand identity that aligns with your goals.
Real impact:
Every project is crafted to maximize your visibility, differentiate your brand, and boost customer engagement.
Every project is crafted to maximize your visibility, differentiate your brand, and boost customer engagement.
WHAT OTHERS SAY ABOUT MY WORK
"I had the pleasure of working with Thuy and was able to appreciate her good mood, professionalism, thoroughness, and responsiveness. Always attentive and proactive. I highly recommend her and look forward to collaborating again!!"
— Tony HUET, Sales Director at Le Poulpe Français
— Tony HUET, Sales Director at Le Poulpe Français
"I was lucky to collaborate with Thuy, a person of exceptional creativity, constantly able to reinvent herself in her work. I particularly appreciated working with her for her teaching skills, her ability to convey her ideas, and her human approach. Her professionalism and kindness make her a person with whom it’s a pleasure to collaborate!"
— Victoria MOREIRA, Visual Merchandising Manager at Intimissimi FR
— Victoria MOREIRA, Visual Merchandising Manager at Intimissimi FR
Ready to bring your brand to life?
Let’s collaborate and create something extraordinary!
Let’s collaborate and create something extraordinary!